Campaign Management

Benefits

Powerful DataBase Marketing at your finger tips: Create segmented groups, test cells, control groups, list management with tracking. Deliver campaigns in minutes and performance analytics to measure ROI. EBSuite's campaign wizard will guide you at each step to create online/offline campaigns in minutes.

Optimize your marketing ROI
Create unique Landing Pages for each message/offer
Measure campaign performance and effectivenes
Determine which messages generate the most revenue
Easily manage multiple-channels simultaneously
Optimize lead follow-up from initial contact to closed sale

Highlights

"Divide and Conquer" Create targeted marketing segments (based on demographics, product interest, purchase patterns,...) with the right message. Segments are created in two ways, a static audience or dynamic audience based on searchable data field values. Dynamic audiences can be used to create a fully automatic campaign with a cascade of marketing messages delivered at each stage of a customer sales cycle.

From List to Qualified Sales Leads

Create Qualified leads in 3 steps. First, import leads from your list purchase or create a lead audience from existing contacts. Next, create your personalized email templates with integrated response tracking and custom fields merged. Three, put your audiences and email templates together in a campaign.

As recipients open the messages direct them to your marketing landing page. At the marketing landing page they are further qualified and request more information or to be contacted and automatically receive an autoresponse email. Next, your sales staff is automatically alerted to this qualified lead for sales follow-up. Assign a sales opportunity workflow to guide the sales rep. through the sales cycle.

Campaign Analytics

EBSuite delivers three levels of campaign analytics, dashboards for each campaign's performance, pre-configured campaign reports to dig deeper into each audience and custom reports built utilizing our Report Builder.

Landing Pages per Campaign

Landing Pages provide targeted information or offers related specifically to your email message. EBSuite's Form Builder will create two types of HTML forms, a hosted web page in your EBSuite account or the HTML code to put on your company's website page. Recipients open the email messages which direct them to your marketing landing page. They are further qualified and may fill-in the form to request more information or to be contacted, they will automatically receive an auto response email confirmation.

Email Campaign, CAN-SPAM Compliant

Protect your assets, total CAN-SPAM compliant email engine.